Core modules
- Applied Research Project – 40 UK CREDITS (equivalent to 20 ECTS) – 500 Total Learning Hours
Applied research project is a major piece of independently researched work, providing an opportunity to carry out an in-depth investigation of a workplace management problem or issue that should normally have a strategic dimension which addresses organisational issues and provides a process for solving research related problems.
This module supports the process of accreditation whilst also enabling you to undertake a piece of research that will further prepare you for professional practice, support professional development and be a prerequisite for master’s level study.
Applied research project will provide you with the opportunity to use and enhance the knowledge and intellectual skills gained during the course, by means of an extensive investigation of a significant management area. The module provides an opportunity for those interested in a specific field to explore an in-depth topic relevant to that area. It also provides the opportunity for you to reflect on the research experience and use what you have learned to guide your future development via a reflective statement and development plan.
As a result of developing and applying an analytical framework based on a specialist issue, you will be able to enhance your own competencies for undertaking future business, management and finance research or analysis. You will be better able to evaluate the research analysis carried out by others and better able to plan their own development.
Module learning outcomes
On successful completion of the module, you will be able to:
- Critically evaluates a workplace problem within a relevant area of business and management science to a professional standard using appropriate academic discourse
- Critically analyse methodological and theoretical arguments, employing appropriate research methods to collect data, analyse, compare and draw conclusions, providing recommendations where appropriate
- Reflect on the process of undertaking a significant piece of independent research using the ideas and concepts from the course and plan their future development
Module content
- The Applied research project represents a major learning experience for participants, providing an opportunity to pursue in considerable depth and with suitable academic rigour a specific area of management and/or strategy, building on the study of relevant concepts, models and paradigms
- Each study will be supervised by an applied research project supervisor. At the beginning, and as part of this module, a dissertation/project proposal will be individually negotiated and assessed. The proposal will have to demonstrate that the proposed research can be achieved. You will also have to complete an ethical approval form that meets the University’s ethics guidelines
- The final work will comprise a dissertation plus a reflective statement and development plan and will be independently assessed by two tutors, one of whom will be the Independent Study Supervisor
- Management and Leadership – Challenges and Practice – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
Wherever there are people, systems and organisations, there will be leadership and management. Primarily this module will be studying the concepts of leadership and management within the modern organisation with the context of the current business environment, modern employment law and a savvier employee base.
New leadership skills and techniques such as mentoring and coaching will be evaluated and developed, alongside the more traditional skills such as communication, persuasion, negotiation and conflict resolution. How these are applied in specific situations, particularly periods of change will be analysed. You will understand the impact of organisation’s culture, ethics and values on leadership The interrelation between leadership and management will be explored alongside the place of both at differing levels within organisations. The occurrence and application of leadership principles by individuals without positional power will be evaluated and skills required for good leadership explored and developed. The module will critically evaluate the key theories, research, practices and skills of leadership and management with emphasis given to supporting you to add to your Personal Development Plans in the area of leadership skills. There will be opportunities for you to discover and develop your leadership skills and reflect on means of development to support your future employability.
Module learning outcomes
On successful completion of the module, you will be able to:
- Critically examine the links and differences between management and leadership and how leadership principles support organisational values
- Evaluate and apply effective leadership styles in achieving organisational objectives
- Demonstrate an understanding of leadership skills effective for team engagement in organisations
- Critically analyse the impact of organisation’s ethical and value-based approach to leadership
Module content
This module covers the following areas:
- Fundamentals of leadership and its defining characteristics. Differences between leadership and management
- The concepts of leadership and management in an organisational, social, environmental and multicultural context
- Leadership principles that support organisational values
- The key roles that leaders play in creating visions and strategies, and the implementation of leadership and management strategies to meet current and future organisational demands
- Critical issues in leadership and management development, including how leaders are selected, development tools that are available, and issues of evaluation
- How leadership development strategy is formulated and implemented in international and global contexts
- Leading change, and the key challenges that organisations and individual managers face
- How leaders influence and persuade others; legal, regulatory and ethical requirements on leadership demands
- How leaders build employee commitment and engagement, particularly through practising ‘Evidence Based Management’
- Leadership skills and values for building teams and securing involvement and participation
- Core communication skills used by leaders to motivate followers
- Thinking skills for leaders: barriers to rational thinking and how they can be overcome
- Promoting collaborative working and engaged followership behaviours
- Strategy in the Global Marketplace – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
The module focuses on strategy and strategic management within the global context. You will learn about strategies that businesses can employ to identify opportunities, gain sustainable competitive advantages and grow. The module explores the effects of globalisation, the ways businesses can adapt in the changing global environment and respond to the emerging challenges and competition. It discusses theory, conceptual frameworks and principles and their application in real life. You will also explore some of the most important areas in strategic decision-making, including but not limited to production strategy, sustainability, innovation, change and risk management.
Module Learning Outcomes
On successful completion of the module, you will be able to:
- Critically appraise the effects of the external environment and globalisation trends and dynamics on an organisation
- Identify the opportunities and develop strategies aimed at gaining sustainable competitive advantages
- Critically evaluate potential risks and change management challenges associated with implementation of a strategic plan
Module Content
The aim of the module is to examine contemporary issues within the global business environment that are likely to impact upon strategic management principles. The module covers various aspects of strategic management and strategy formulation in order for an organisation to be competitive in the global marketplace. An indicative list of topics is given below:
- Analysing the Internal Environment: Resources and Competences
- Analysing External Environment
- Globalisation
- Strategy Formulation – Strategic Choices
- Strategic tools
- Change and Risk Management
- Strategy Implementation
- Production and Supply Chain Management
- Sustainability considerations
- Innovation
Optional modules
- Business Psychology – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
This module will introduce you to key topics about psychology in the workplace such as leadership, corporate crime, and workplace motivation. There will be a focus on the application of psychology to real business problems.
This module will focus on fundamental applications of psychology, as a science, for understanding important business, work, and workforce problems. Throughout the module, you will be encouraged to apply contemporary psychological concepts and methods to understand the application of psychology to core work and organisational issues. The module will also cover people’s behaviour, thoughts and emotions related to their work. You will consider how ideas from psychology are used to increase people’s effectiveness at work and how these ideas can assist in the development of personal and organisational change needed by people and organisations.
Module learning outcomes
On successful completion of the module, you will be able to:
- Critically evaluate key psychological concepts and theories on their role to solve workplace problems
- Investigate contemporary developments in business psychology as a science, in understanding key organisational and business issues
- Demonstrate a deep understanding of how human behaviour is influenced by organisations, their behaviour, their systems and their structure
Module content
The module will cover the following areas:
- Social scientific research methods to study people, workplaces and organisations
- Historical and current perspectives, practices and principles of business psychology
- Concepts of the person in psychology and the individual difference approach
- Personnel selection and assessment
- Work satisfaction, job satisfaction and organisational commitment
- Ergonomics and consumer psychology
- Organisational development
- Leadership development
- Talent management
- Culture
- Health and wellbeing at work
- Employee engagement
- Emerging Digital Trends – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
The aim of this module is to introduce key disruptive technologies, specifically those that leverage mobile telecommunications and the effects they have had and are having in existing and emerging business strategies. The ethical considerations in the use of mass data collection, profiling and cloud based resources.
Module learning outcomes
On successful completion of the module, you will be able to:
- Identify areas of business practice with opportunities to benefit from emerging technologies
- Critically analyse opportunities for strategic change in response to or anticipation of emerging technologies
- Identify and develop a business plan to address a specific area of business operation in relation to emerging technologies
Module content
The module will follow a case study lead overview of technological disruption in business, for example, Uber (Taxi) and then talking about the technologies that have enabled this to happen that are fundamentally different from what was available before. Amazon its rise, fall and rise again with video on demand and other value add subscription services. Streaming over content ownership using Spotify as an example, with some counter trends for young people to buying vinyl records.
Big data and analytics are a little more difficult as companies try to keep these a little quieter. There are examples of people using big social data to derive a ‘mood’ for the region/world and then see if this tracks stock prices. Many shops are now using beacons to track consumers in real time as they move around the store to improve store layout increasing dwell times.
The operation of ‘express’ or ‘local’ supermarket stores are predicated on real-time data analytics and communications. By using sales trends in a given sub-region and individual store, deliveries are sent out anticipating and avoiding out of stock scenarios for specific items. Other areas to potentially cover include; text classification techniques and sentiment analysis, summarising textual data, extracting data from social media, visual representation of data, big data and associated analytics.
- Financial Statement Analysis – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
The analysis of financial statements can tell us a great deal about the health of a company and its ability to deal with future challenges.
This module concentrates on using the financial information available to assess the relative strengths of companies and to assess the impact of outside forces on their viability. Analytical and forecasting skills will be used to aid decision making.
Module learning outcomes
On successful completion of the module, you will be able to:
- Analyse financial statements to make decisions on the strength, sustainability and adaptability of a business
- Evaluate the influence of internal and external factors on the company’s future prospects
Module content
- Interpretation and analysis of company financial reports
- Forecasting techniques
- Factors affecting share prices
- Evaluation of company’s place within the industry sector
- Vulnerability to external events
- Prediction of likely success or failure based upon extensive research
Module teaching and learning
The module will be taught through a series of online units supported by a mix of learning activities.
| Activity type |
Hours |
Category |
| Self-paced study and activity |
30 |
1 |
| Facilitated learning activity |
30 |
1 |
| Guided independent study |
100 |
2 |
| Peer-to-peer learning activity |
40 |
2 |
This module is based on the self-paced supported online learning delivery model. You are provided with a set number of units of learning content. Content can be in text form, can include video and audio material, screencasts or presentations with voiceovers. This content is supported by additional optional activities such as discussion forums to enable you to ask questions of your peers and your tutor to clarify their understanding and to engage in further development of the principles and ideas addressed.
Formative learning activities such as practice examples, worked examples and online quizzes are made available. Such activities enable you to interact and apply and exchange knowledge.
You will be provided with the opportunity to participate in a set number of live classroom sessions during the module. These provide you with ‘real time’ access to your tutor and an opportunity to collaborate with their peers. Recordings of these sessions are made available to all students for review by those unable to attend and for students to use as preparation for the module assessment strategy.
Module assessment methods
The module is assessed by 100% coursework, completed individually, split into two equally weighted tasks. Feedback from the first assessment will inform progress and act as feed forward to the second assessment.
Formative assessment
A range of formative assessment methods – providing feedback rather than grades – will be employed. This will include formative assessment during seminars and facilitated learning activities, allowing for peer and tutor feedback.
Seminars and personal tutorials will feature regular formative assessment throughout the semester, through exercises or class discussion.
Summative assessment
Coursework 1 – 50%: A numerical analysis of the performance of two companies from a specific industry sector. To include brief discussions of findings. This is to assess learning outcome 1.
Coursework 2 – 50%: A written report analysing the comparative performance of the two companies examined in coursework one. Word limit 2,500 words. This is to further develop learning outcome 1 and demonstrate learning outcome 2.
- Strategic Marketing Management – 20 UK CREDITS (equivalent to 10 ECTS) – 250 Total Learning Hours
The module is designed to enable students to develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation.
The course will focus on what being ‘market-oriented’ means, in practice, to organisations operating in both the commercial and public sectors. The course helps you to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion.
Module learning outcomes
On successful completion of the module, you will be able to:
- Critique key theories, concepts and models in marketing and its role in the achievement of organisational objectives
- Critically evaluate organisational current markets and/or sectors within which it operates
- Develop, implement and evaluate a marketing plan that contributes towards achieving strategic organisational objectives
Module content
Marketing as a strategic business function and its interface with corporate strategic planning. Strategic models, including SWOT, PESTLE, BCG, GE, DPM and their role in the choice of strategy. Competition, industry analysis. Sustainable competitive advantage. These tools are key to understanding the organisations current markets and/or sectors within which it operates. Strategic marketing planning and tactical marketing decisions; key challenges facing marketers, including CSR, global decision-making, government involvement and changing legislation.
- Introduction to strategic marketing – corporate vs marketing strategies
- Strategic marketing as a management process and tool
- Identify and understand marketing ethics dilemmas
- Auditing the external and the internal environments
- Marketing information
- Identifying consumer and business segments
- Formulating marketing goals and specific objectives
- Developing a marketing plan for a commercial or a social organisation to support organisational objectives
- Define adequate control and performance indicators to control the marketing plan
- Evaluation of marketing plans in relation to organisational objectives
