Level 7 Diploma in Hospitality and Tourism Management

Course description

This qualification has been created to develop and reward the business managers of today and the future, and to continue to bring recognition and professionalism to the management sectors. The Level 7 Diploma in Hospitality and Tourism Management qualification is designed for managers who have the expert and personal encouragement in deciphering organisational strategy into effective operational performance. This programme provides learners with an advanced qualification that supports their development as managers within the tourism and hospitality industry through a lifelong-learning orientation.

What you will study

You will study modules such as:

• Marketing Approaches in Hospitality and Tourism

This unit aims to consider the competitive business environment which has seen an alteration from traditional marketing to more diverse approaches. The unit explores learners’ knowledge in understanding the current market, importance of marketing to the industry, knowledge in developing
marketing, branding and public relations strategies that advances the rivalry position to the organisation.

• Strategic Planning Facets in Hospitality and Tourism

This unit aims for learners to gain knowledge about strategic business planning in the hospitality and tourism sector. The learners will be able to develop strategic business plans and apply them to organisations selected. Learners will gain knowledge in identifying and critically evaluating theories of business strategy. The unit also assists learners in developing skills to analyse strategic fit to develop business strategies. Learners will also gain understanding in the concept of business ethics.

• Tourism Policy in International Context and Development

This unit helps learners to show critical understanding of principles of tourism policy and how it connects with the issues of development. Learners will identify and analyse the theories and concepts with regards to public policy, tourism management and international development and apply it in the context of tourism. The unit also supports learners to apply development indicators and to create plans for tourism projects in order to address development problems.

• The Culture and Society in Tourism

This unit will help learners to provide a discussion on the local and international issues of tourism. Learners will also be able to understand the effectivity of tourism and travel in the context of society and personal views. It also provides a deeper understanding of the role and functions of tourism. The unit covers information on the contemporary tourism management and development. Learners are able to review how the roles of tourism represent public culture, the public heritage and the public nature of places, which have possibly changed under the new climates of postmodern, post- industrial and post-colonial concepts.

How you will learn

This programme is delivered with a flexible classroom-based method, through a variety of course materials, case studies, discussions, presentations, enquiry-based learning and problem-solving activities. We provide you with key reading and research activities, and you will make the most of our own teaching portal.

Method of Assessment

These qualifications are vocational as they can support a learner’s career progression. To meet QUALIFI’s aim to provide an appropriate assessment method each unit will be assessed through tasks that will be written in a way to make them realistic ‘work-related’ tasks wherever possible. Learners
will need to demonstrate knowledge, understanding and. Original thought, problem solving and recommendations on actions will also be asked for from learners where appropriate for the unit.

Intellectual rigour will be expected appropriate to the level of the qualification. Assignments will contain a question strand for each of the given unit’s learning outcomes. The assignment tasks will address the LO (learning outcome) and AC (assessment criteria) requirements.

Within assignments there will always be requirements for learners to engage with important and relevant theory that underpins the subject area.
The assignment questions will require learners to draw on real organisations to illustrate their answers. To support this activity during the programme of learning, centres are required to make sure that they include case studies of relevant organisations and, wherever possible, facilitate incompany opportunities for learners to undertake research and investigation projects and/or support the organisation with various tasks. Mature and part-time learners will ideally be able to draw on their personal work experience too.

Entry requirements

The qualification has been designed to be accessible without artificial barriers that restrict access and progression. Entry to the qualification will be through centre interview and learners will be expected to hold the following:

• Level 6 Qualification or;
• First Degree.

In certain circumstances, managers with considerable experience but no formal Qualifications may be considered, subject to interview and being able to demonstrate their ability to cope with the demands of the programme.

In the case of applicants whose first language is not English, then IELTS 6 (or equivalent) is required.

International Qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes. The applicants are normally required to produce two supporting references, at least one of which should preferably be academic.