Duration of Study Programme
October & March
Our Diploma will equip you with the strategic knowledge and confidence to succeed and excel in managerial roles within the business sector. It is designed for a new generation of ambitious business professionals and graduates with an international outlook. The business world is experiencing rapid growth on an international scale and, now more than ever, managers within every industry need to devise with a strategy for global scalability. Throughout the course you will develop skills and study areas valued and needed by the industry.
Skills you will learn
- Strategic awareness and thinking
- Confident leadership
- Presenting logical and relevant arguments
- Critical evaluation
- Innovation and the confidence to challenge traditional ways of thinking
Areas you will study
- Strategic management
- Strategic leadership
- Supply chain
The purpose of this degree and the defined pathways are:
- The advanced study of organisations, their management and the changing external context in which they operate.
- Preparation for and/or development of a career in business and management by developing skills at a professional level, or as preparation for research or further study in the area. This includes the development of positive and critical attitudes towards leadership, change and enterprise, so as to reflect the dynamism and vibrancy of the business and management environment.
- Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management practice, including within an international context
- Development and enhancement of a range of general transferable skills and attributes, which, while being highly appropriate to a career in business, are not restricted to this
- Development of lifelong learning skills, including engendering an enthusiasm for business and for learning more generally as part of continuing personal and professional development.
What you will study
To achieve this Diploma, you will need to complete the following modules:
- Developing Strategic Management and Leadership Skills
This unit gives an organisational perspective, but it offers learners an insight into how it can contribute to development of their strategic management and leadership skills through assessing requirements for their current or future job roles and measuring these against relevant National Occupational Standards. Learners will develop analytical and long-term planning skills through the use of case studies and research.
Finally, this unit will enable learners to research a range of management and leadership development methods and evaluate their in meeting the skills requirements for effective leadership.
- Professional Development for Strategic Managers
This unit is designed to enable learners to take responsibility for their learning and development needs to gain the personal and professional skills needed to support the strategic direction of an organisation. Learners can achieve this through analysing their current skills and preparing and implementing a personal development plan.
This unit highlights the importance of seeking feedback from others to improve performance by continuously reviewing learning needs. The development of appropriate personal and professional skills will allow learners to cope with demanding responsibilities and career progression.
Learners will conduct a skills audit to evaluate the strategic skills they need to meet current and future leadership requirements and then use it to identify their preferred learning style. This will also inform the structure of a personal development plan.
Evidence for this unit needs to be generated continuously throughout the qualification, enabling learners to take ownership of their development needs.
Learners will need to demonstrate that they have a regularly updated and realistic personal development plan that fits with their preferred learning style.
This unit will also enable learners to evaluate the effectiveness and impact of their learning against the achievement of strategic goals and their chosen career path.
- Strategic Change Management
Strategic change impacts on the human resources structure of the organisation and this often means a restructuring of the workforce or changes in working practices.
Almost inevitably, change will generate resistance from some, particularly those who feel that the change will have no positive benefits for them. Other people may resist change simply because they prefer the status quo. Organisations need to ensure that they have strategies in place to manage resistance to change and this should be part of the overall model that they adopt for managing the change. Once in place, progress towards change will need to be monitored.
Learners will develop an understanding of the models of strategic change and the role that stakeholders play in this process. They will then examine the need for change in a selected organisation and plan the implementation of a model for change.
- Strategic Marketing Management
Strategic marketing is a way of focusing an organisation’s energies and resources on a course of action that can lead to increased sales and dominance of a targeted market. A strategic marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements of marketing. It identifies an organisation’s strategic marketing goals, and explains how they will be achieved, ideally within a designated timeframe.
Without a strategic marketing plan, organisations can waste resources, miss opportunities or, in a worse case scenario, threaten their own survival. Strategic marketing executives have up-to-date knowledge of competitive dynamics and know how to integrate marketing strategy into an overall business strategy.
Strategic marketing management provides a comprehensive examination of all the major components of marketing strategies and their integration into organisations.
It is the basis for continued success in highly competitive markets.
- Strategic Human Resource Management
The nature of the changing business environment requires adaptable strategic human resource plans. Organisations have a range of human resources policies that explain how human resources are managed. In many cases, there is a legal or regulatory requirement that insists on the existence of these policies. In other instances, organisations may wish to demonstrate good corporate practice in matters relating to employment.
The structure and culture of organisations affects human resource management.
The publication of lists of companies that are good employers indicates how structure and culture affect personnel and how the perceptions of other parties are shaped by how employees feel about working for particular organisations.
Organisations that are good employers are more likely to attract and keep good staff.
By examining human resource management, learners will understand how human resource strategy and policies enable personnel to work in ways that contribute to the overall effectiveness of organisations in both the short and long term.
- Managing Financial Principles and Techniques
This unit will give learners a foundation in financial principles and techniques relevant to the strategic management process. It encourages learners to explore the nature of cost-based financial data and information, the impact of the budgeting process on the organisation, and the development of cost reduction and management procedures and processes. It also focuses on the management of these costs through the use of forecasting, appraisal and financial reporting procedures. One of the main objectives of this unit is for learners to develop the confidence to apply, analyse and evaluate financial and cost information.
Learners will develop the ability to judge the sources, nature, accuracy and completeness of cost-based information and influence others to make decisions that are based on well-researched options. These important decision-making skills will be enhanced further through the use and validation of forecasting techniques, the consideration of financial statements and making judgements on the validity of information sources used in the decision-making process.
Learners will also apply strategies associated with determining sound management information with reference to sources of funds, the potential investment of resources and the interpretation of financial statements.
Learners will study issues of cost, responsibility and control in the contexts of management accounting and the management process. This unit gives learners the opportunity to enhance their competency in the construction, review and evaluation of cost-based financial information, and introduces them to the analysis and control or reduction of costs in a range of situations.
How you will learn
This programme is delivered with a flexible classroom-based method, through a variety of course materials, case studies, discussions, presentations, enquiry-based learning and problem-solving activities. We provide you with key reading and research activities, and you will make the most of our own teaching portal.
Method of Assessment
A range of assessments, commensurate with level 7 requirements has been devised and the programmes operate within the University’s Regulatory Framework and conform to its regulations on assessment. A flexible approach has been taken in developing the assessment strategy, to allow for the diverse nature of the student cohorts as well as the different learning preferences of individual students. Additionally, requirements of the Chartered Management Institute has been taken into consideration so that students’ employability is enhanced and those who wish to gain relevant affiliation/recognition are assisted in doing so.
Formative assessment will be provided across the breadth of modules to provide students with a structured learning approach, as well as feedback opportunities. The process may include self assessment, peer review, tutor feedback, and come from exercises based on, for example, enquiry based learning and problem based learning activities. Summative assessment will aid students in developing Masters’ levels in knowledge, skills and personal development. Over the course of a programme students will experience different assessment methods which may include computer aided tests, research projects, work based reports, case study analysis, patchwork assessment, and reflective reports.
In all cases, assessment is directly related to either a student’s personal development or in applying solutions to their own organisations or case study organisations. In all programmes the final assessment at Master’s level will normally be a major piece of independent research and application. This challenges students to demonstrate a wide range of knowledge and skills.
You should normally hold a good honours degree in any subject, or a professional qualification deemed to be of equivalent standing.
Significant management experience and a substantial record of achievement. Candidates meeting this criteria may not have previously studied at university.
In addition to graduate status, part time students will be expected to have a level of work experience. The evidence will be assessed on an individual basis and should be supported by employer references.
Students should produce copies of certificates, full CV preferably in EuroFormat and passport-size photo.
Fees & funding