Duration of Study Programme
October & March
Our Diploma will equip you with the strategic knowledge and confidence to succeed and excel in managerial roles within the business sector. It is designed for a new generation of ambitious business professionals and graduates with an international outlook. The business world is experiencing rapid growth on an international scale and, now more than ever, managers within every industry need to devise with a strategy for global scalability. Throughout the course you will develop skills and study areas valued and needed by the industry.
Skills you will learn
- Strategic awareness and thinking
- Confident leadership
- Presenting logical and relevant arguments
- Critical evaluation
- Innovation and the confidence to challenge traditional ways of thinking
Areas you will study
- Strategic leadership and management
- Strategic change management
- Strategic marketing management
- Financial principles and techniques for the Strategic Manager
The purpose of this degree and the defined pathways are:
- The advanced study of organisations, their management and the changing external context in which they operate.
- Preparation for and/or development of a career in business and management by developing skills at a professional level, or as preparation for research or further study in the area. This includes the development of positive and critical attitudes towards leadership, change and enterprise, so as to reflect the dynamism and vibrancy of the business and management environment.
- Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management practice, including within an international context
- Development and enhancement of a range of general transferable skills and attributes, which, while being highly appropriate to a career in business, are not restricted to this
- Development of lifelong learning skills, including engendering an enthusiasm for business and for learning more generally as part of continuing personal and professional development.
What you will study
To achieve this Diploma, you will need to complete the following modules:
- Strategic Leadership and Management
Leaders and managers at all levels of an organisation have important roles to play in supporting an organisation’s ability to meet its strategic intentions, to remain sustainable and to grow in, more often than not, dynamic and evolving environments.
Building on an understanding and appreciation of contemporary and seminal theories, concepts and models, learners will examine the strategic challenges faced by senior members of an organisation ensuring a competitive advantage. This may be through ‘business as usual’ activities or through the implementation of change initiatives.
Learners will explore strategic leadership and management in practice where ethics, diversity and performance management are important considerations, especially during times of uncertainty and volatility in operating markets.
- Strategic Change Management
Leaders and managers at all levels of an organisation have important roles to play in delivering organisational change. Building on an understanding and appreciation of contemporary and seminal theories, concepts and models, learners will examine the role of leaders and managers as strategic agents for change where context, change types and change choices are key considerations.
Learners will explore different perspectives on strategic change where an appreciation of the relationships between organisational culture, power and internal politics, and organisational learning. Understanding theses different perspectives will enable learners to explore, in greater depth, how strategic change management is applied in practice.
Once learners are able to examine the internal and external environments of organisations and how these influence organisational change, they will be in a position to design a change transition strategy where the conditions for change are effectively enabled. People can be both champions of, and resistors to change. As such, how they are managed is key to the success or otherwise of a change initiative. Learners will explore the role of leaders, managers and the human resources team as tools to engage with employees and establish the conditions which will facilitate a successful change and deliver required performance outcomes.
- Strategic Marketing Management
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is therefore a critical organisational function. An organisation’s strategic position, and the positioning of its products and services, depends on creating and implementing intelligent and well-informed strategic marketing plans.
Marketing management seeks to get the business to produce what the customer wants and align all marketing activities to meet customer needs. This unit explores the role of marketing management in setting marketing goals, applying business models to establish a marketing strategy and utilising marketing instruments that contribute towards an organisational approach to marketing.
In order to remain competitive, it is important that organisations focus on establishing, developing and adjusting their strategic marketing plans.
A strategic marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements of marketing. The strategy identifies an organisation’s strategic marketing goals, and explains how they will be achieved within a designated timeframe.
Learners will investigate how marketing plans are designed to contribute towards an organisation’s mission and strategic objectives. They will consider the management decisions that have to be taken when implementing different elements of the marketing mix (product, price, people and place) and how marketing plans can be monitored and controlled to maximise the benefits to the organisation and its stakeholders.
- Financial Principles and Techniques for the Strategic Manager
The goal of strategy is to place an organisation in a sustainable position supported by adequate resources. One of the key functions of strategic managers is to make long-term decisions that will contribute towards the achievement of an organisation’s strategic objectives. Strategic managers rely on both quantitative and qualitative management information to ensure that the decisions they take are robust and take account of the potential benefits and risks to the organisation.
Strategic decision-makers will have acquired specialist skills and knowledge that will be linked to organisational functions. A team of strategic managers, therefore, could include specialists in areas such as finance, marketing, human resources and digital technology.
Strategic leaders will need to understand, interpret and make use of financial data and other information, whatever their specialist skills and knowledge area. Financial data is processed as part of an organisation’s management information system (MIS). Strategic managers need to be able to apply financial techniques and tools to analyse the organisation’s management information, and to make firm decisions for different organisational reasons.
This unit focuses on the financial data and management information that strategic manager’s use when making financial decisions. These decisions will be about the planning and allocation of resources based on the financial models and financial statements prepared and presented by the organisation’s management accountants and financial accountants.
Successful completion of this unit will enable learners to analyse these financial models and financial statements to assess and evaluate an organisation’s financial performance, determine the reasons for under performance, and set challenging financial performance targets in relation to revenue, costs, liquidity, financial returns, efficiency and overall profitability. Achievement of these targets will enable an organisation to improve its position in a competitive market and meet the needs and interests of its stakeholders.
How you will learn
This programme is delivered with a flexible classroom-based method, through a variety of course materials, case studies, discussions, presentations, enquiry-based learning and problem-solving activities. We provide you with key reading and research activities, and you will make the most of our own teaching portal.
Method of Assessment
A range of assessments, commensurate with level 7 requirements has been devised and the programmes operate within the University’s Regulatory Framework and conform to its regulations on assessment. A flexible approach has been taken in developing the assessment strategy, to allow for the diverse nature of the student cohorts as well as the different learning preferences of individual students. Additionally, requirements of the Chartered Management Institute has been taken into consideration so that students’ employability is enhanced and those who wish to gain relevant affiliation/recognition are assisted in doing so.
Formative assessment will be provided across the breadth of modules to provide students with a structured learning approach, as well as feedback opportunities. The process may include self assessment, peer review, tutor feedback, and come from exercises based on, for example, enquiry based learning and problem based learning activities. Summative assessment will aid students in developing Masters’ levels in knowledge, skills and personal development. Over the course of a programme students will experience different assessment methods which may include computer aided tests, research projects, work based reports, case study analysis, patchwork assessment, and reflective reports.
In all cases, assessment is directly related to either a student’s personal development or in applying solutions to their own organisations or case study organisations. In all programmes the final assessment at Master’s level will normally be a major piece of independent research and application. This challenges students to demonstrate a wide range of knowledge and skills.
You should normally hold a good honours degree in any subject, or a professional qualification deemed to be of equivalent standing.
Significant management experience and a substantial record of achievement. Candidates meeting this criteria may not have previously studied at university.
In addition to graduate status, part time students will be expected to have a level of work experience. The evidence will be assessed on an individual basis and should be supported by employer references.
Students should produce copies of certificates, full CV preferably in EuroFormat and passport-size photo.
Fees & funding
Get 70% back on the full course fee upon successful completion.