Undergraduate Diploma in Human Resources, Marketing and Finance

This module will focus upon general skills of employability that any professional needs to adopt, and will focus on enabling participants improve their employability within the labour market.

This module will focus upon providing a general overview of Management concepts, the role of management within an organisation, and how management helps to build value within the firm. Scope of this module is to introduce various concepts that the participants will be able to relate to within Human Resources, Marketing and Finance.

This module will focus on the strategic role of Human Resources within an organisation, focusing on the nature of the HR function, the deliverables provided by the Human Resources function, and how this function can be a source of competitive advantage for the organisation. During this module participants will also focus on the link between organisational strategy and the Human Resources strategy.

This module will focus on the nature and function of Recruitment and Selection within an organisation, focusing on the sources of Recruitment, various recruitment techniques used to attract job applicants to the organisation, when to use internal and external sources of recruitment, selection techniques and the conclusion of the recruitment and selection process through the induction process of the new employees. During this module participants will also focus on the strategic importance of Recruitment and Selection in achieving competitive success.

This module will focus on the nature and importance of financial accounting, the respective importance of financial reporting for organisational stakeholders, and the additional value of the financial reporting process. This module will also introduce the accounting standards and generally accepted accounting practices (GAAPs), as well as focusing on how financial reporting practices provide stakeholders and interested persons with valuable information for decision making purposes. During this module participants will also focus on the financial statements, the importance of cash and liquidity, as well as interpreting organisational trends in performance.

This module will focus on the importance of financial management, the sources of finance, costs and benefits of the different sources of finance, the strategic and operational implications of using different sources of finance, differences between short-term, medium-term and longer-term sources of finance, cost of capital, methods used to improve financial management and the effect of financial management on an organisation’s liquidity. Being able to identify and measure the effects that using different sources of finance has on an organisation is important for most managerial positions, thus providing valuable information for decision making.  During this module participants will focus on understanding the different sources of finance available to organisations, how to determine their effects on business activities and how to improve an organisation’s finances.

This module will focus on the introductory aspects of marketing, the foundational aspects of marketing, understanding the need to meet people’s wants and needs, customers’ expectations, laws of market attractiveness and market competition, designing the customer journey, importance of customer experience, building the strength of brands, and the key elements of customer service. Being able to identify and measure the marketing elements is important in any managerial position as one seeks to meet customers’ requirements as effectively as possible. This in turn generates positivity within the organisation as customers develop loyalty towards an organisation and what this organisation represents.  During this module participants will focus on understanding the difference between meeting and exceeding customer expectations, understanding the criteria of excellent service and how to strengthen a brand, thus improving the organisation’s competitive position.

This module will focus on the composition of brands, how these are developed, built and sustained through various marketing initiatives.  The module will also cover the nature and different forms of advertising that organisations use to attract and retain customers. Participants will be exposed to the concepts of branding, the benefits of branding and the importance of uniqueness that brands provide through their own individual promises of quality.  Participants will also understand the importance of advertising initiatives taken, how to measure the effectiveness of advertising and how to determine which advertising initiatives are more adequate for specific situations. During this module participants will focus on understanding how brands function as well as learning how advertising helps the organisation reach out to its’ customers.